Volume 6 – Issue 01

CONTENTS

 

THE EFFECT OF COMPETITIVE AND GREEN MARKETING STRATEGY ON DEVELOPMENT OF SMES

Sathana, T. Velnampy & S. Rajumesh  1

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IDENTIFYING THE CONGRUENCE AMONGTHE PRESUMED, COMMUNICATED AND PERCEIVED BRAND POSITIONING STRATEGIES OF INDIAN AUTOMOBILE BRANDS

Saloni PawanDiwan & B. S. Bodla

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EVERY DAY STUDENTS IN SCHOOLS MATTER–REASONS FOR NOT ATTENDING THE SCHOOL: EVIDENCE FROM ADVANCED LEVEL STUDENTS

N. F. Shakira & N. Kengatharan,

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CHALLENGES OF SUSTAINABLE TOURISM IN ANCIENT CITIES: A CASE STUDYBASED ON KANDY, SRI LANKA

S.Sivesan

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AN ECONOMETRIC ANALYSIS OF IMPACTS OF EXCHANGE RATES ON IMPORTS: AN EMPIRICALSTUDYON SRI LANKAN CONTEXT

Nisthar & A. M. M. Mustafa

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NEWCOMERS’ SOCIALIZATION: THE PROACTIVE BEHAVIORS, SATISFACTION AND SOCIALINTEGRATION

M. J. J. Kowsikka & Robinson James